Haus Branding Guidelines
Brand
Haus visual brand guidelines
Best practices for logos, colors, and typography.
Contents
Logos
Haus logo
Logo full
Logo full white
Mark
Mark white
Icon
Other logos
Open Haus
Open Haus White
Causal Intelligence
Causal Intelligence (dark)
Causal Intelligence Badge
Powered by Causal Intelligence
Colors
Primary colors
Cobalt
#0251f2
Cobalt light
#edf7ff
Seafoam
#3bfac0
Neutral colors
Black
#131316
White
#ffffff
Neutral 950
#24262d
Neutral 900
#363b44
Neutral 800
#3c4350
Neutral 700
#3c4350
Neutral 600
#586377
Neutral 500
#6b788c
Neutral 400
#8995a7
Neutral 300
#b3bac6
Neutral 200
#d6dae1
Neutral 100
#edeef1
Neutral 50
#f6f7f9
Typography
Our font
IBM Plex Sans
IBM Plex Sans is a variable font that reflects a balance of engineering and humanistic design.
Headings and large text
Smarter marketing investments
Weight: 500 / Medium
Line height: 120%
Letter spacing: 0%
Paragraph text
Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Jones Road Beauty, Dr. Squatch, Sonos, Paramount, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale. Haus was named a LinkedIn Top Startup in 2024 and 2025 and has been featured in outlets like AdExchanger, Axios, Marketing Brew, and Wall Street Journal.
Weight: 400 / Regular
Line height: 150%
Letter spacing: 0%
Eyebrow text
Weight: 500 / Medium
Line height: 120%
Letter spacing: 5%
Case: All-caps
Eyebrow text