Haus Diminishing Marginal Return Testing
What’s the optimal investment for every campaign?
Scale your campaigns efficiently without risking diminishing returns.
Ad spend eventually hits a point of diminishing return
There are limits to how much you can invest in advertising before your key channels become saturated. Pinpointing your optimal spend level is challenging, but can drive enormous efficiencies.
Test for optimal spend
Run multi-cell experiments with Haus to draw your marginal return curve and identify the optimal spend level for each marketing channel.
Get your marginal return curve
Haus experiments enable you to run spend increase & spend decrease tests to understand your marginal return curve.
Learn how incrementality is impacted at various spend levels.
Leading businesses use Haus
The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
We needed a partner who could help us future proof our business as privacy changes limited the data we could use for marketing measurement. The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
Brian Borkowski
SVP Marketing, FanDuel
The momentum we’ve built through continuous testing with Haus has been transformational. Each experiment adds to a foundation of learnings that’s allowed us to scale smarter and deliver record-breaking growth and efficiency.
Derek Gerberich
Head of Growth, Midi Health
Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.
We’re big believers that the platforms with the broadest reach deserve the highest attention and experimentation efforts from us. We have never bought non-conversion optimized media on Meta due to measurement limitations even though it always felt intuitive to us. Thanks to Haus we were able to view the impact of upper funnel media on the business as a whole and have now made those efforts part of our evergreen strategy.
Connor Dault
VP Growth, Caraway
I can easily and confidently say that Haus was a major reason why I was able to justify scaling budgets by 400%+.
Meghan Reynolds
Senior Marketing Leader (Eight Sleep, Oura, Amazon)
As a brand with strong organic momentum, we use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. We’ve seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone.
Aaron Zagha
CMO, Newton Baby
How confident are you in what’s actually driving your growth?
Make better ad investment decisions with Haus.