Media Mix Optimization

Which blend of marketing tactics will drive the fastest growth?

Easily test how tactics perform across multiple channels. Calibrate your media mix modeling to drive incremental results.

Validate your MMM results with incrementality experiments

Unlock the full potential of your media mix model (MMM). Haus experiments provide real world proof points that help you validate and refine MMM predictions.

Say goodbye to guesswork. Validate your media modeling with incrementality experimentation and make every marketing dollar count.

Deploy A/B tests across multiple channels

Test two or three treatments head-to-head within or across channels.

Create persistent treatment groups to de-duplicate and capture ad effects across multiple channels. Choose from our flexible design options when it may be impractical to run holdout tests.

Measure impact across all your key sales channels

Compare performance across any metric that matters to your business – whether that is new customers, revenue, or offline sales.

Leading businesses use Haus

The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.

We needed a partner who could help us future proof our business as privacy changes limited the data we could use for marketing measurement. The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.

Brian Borkowski
SVP Marketing, FanDuel

The momentum we’ve built through continuous testing with Haus has been transformational. Each experiment adds to a foundation of learnings that’s allowed us to scale smarter and deliver record-breaking growth and efficiency.

Derek Gerberich
Head of Growth, Midi Health

Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.

Connor Dault
VP Growth, Caraway

I can easily and confidently say that Haus was a major reason why I was able to justify scaling budgets by 400%+.

Meghan Reynolds
Senior Marketing Leader (Eight Sleep, Oura, Amazon)

As a brand with strong organic momentum, we use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. We’ve seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone.

Aaron Zagha
CMO, Newton Baby

How confident are you in what’s actually driving your growth?

Make better ad investment decisions with Haus.