Haus Incrementality Testing
Incrementality
Do you trust your marketing attribution?
Most marketers don’t. Learn how incrementality ends the guesswork – and helps you invest smarter.
What is incrementality?
Incrementality experiments show you what would have happened without your marketing. Compare business outcomes between exposed and unexposed groups to isolate the impact of your marketing campaigns.
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Traditional measurement is leading you astray
As privacy regulations tighten, click-based reporting is increasingly inaccurate. It under values upper funnel channels, overvalues lower funnel and only measures digital channels.
Traditional MMMs, built on correlation, have significant reporting delays, leading to outdated insights.
Advance your measurement model from correlation to causation.
Holdout tests enable you to measure true incrementality
Test and control experiments
Measure the incremental impact of a channel or tactic with a two or three cell experiment, using a control group to establish causation.
Measure KPIs that matters to your business and move beyond vanity metrics like impressions and clicks.
Build your testing roadmap
Create a testing roadmap using Haus personalized recommendations and templates.
Channel
Search
Meta
TikTok
OTT
YouTube
Within channel
Brand vs. Non-brand keywords
Reach vs. Conversion campaigns
Click vs. Click & view optimization
Broad vs. Intent based targeting
UGC vs. Polished creative
Multi-channel
All up social
Stream TV vs. Linear TV
TV vs. Digital heavy media mix
Upper funnel vs. Lower funnel
Actionable results
Granular reports including daily lift between your treatment and control groups, interactive confidence intervals, and incrementality factors to calibrate your platform, MTA, and MMM reporting.
Leading businesses use Haus
The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
Brian Borkowski
SVP Marketing, FanDuel
Derek Gerberich
Head of Growth, Midi Health
Connor Dault
VP Growth, Caraway
How confident are you in what’s actually driving your growth?
Make better ad investment decisions with Haus.