Holidays and Promotions
What’s the best strategy to capture seasonal demand?
Prepare a seasonal strategy that drives the most efficient and effective results.
Confounding seasonal spend and seasonal business activity is a core flaw.
Many businesses have unique seasonality that informs how they invest in and flight their marketing. Yet, most businesses struggle to quantify whether investing more during peak season is actually driving incremental growth.
Traditional MMMs — that aren't continuously updated based on experimentation data — struggle with this too.
Testing is the only way to understand incrementality during seasonal windows.
Pinpoint exactly what paid is contributing during moments of peak seasonality, including promotional periods like Black Friday Cyber Monday, and how incrementality differs from low season.
Make informed decisions during critical times
Haus helps you make the right decisions about changes to your marketing spend, mix, and promotions strategy during changes in business seasonality.
Leading businesses use Haus
Previous case study
The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
We needed a partner who could help us future proof our business as privacy changes limited the data we could use for marketing measurement. The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
Brian Borkowski
SVP Marketing, FanDuel
The momentum we’ve built through continuous testing with Haus has been transformational. Each experiment adds to a foundation of learnings that’s allowed us to scale smarter and deliver record-breaking growth and efficiency.
Derek Gerberich
Head of Growth, Midi Health
Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.
We’re big believers that the platforms with the broadest reach deserve the highest attention and experimentation efforts from us. We have never bought non-conversion optimized media on Meta due to measurement limitations even though it always felt intuitive to us. Thanks to Haus we were able to view the impact of upper funnel media on the business as a whole and have now made those efforts part of our evergreen strategy.
Connor Dault
VP Growth, Caraway
I can easily and confidently say that Haus was a major reason why I was able to justify scaling budgets by 400%+.
Meghan Reynolds
Senior Marketing Leader (Eight Sleep, Oura, Amazon)
As a brand with strong organic momentum, we use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. We’ve seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone.
Aaron Zagha
CMO, Newton Baby
How confident are you in what’s actually driving your growth?
Make better ad investment decisions with Haus.