Haus | AI-Powered Causal Marketing
# Smarter marketing investments start with Haus
Turn every insight into ROI with Haus’ AI-powered incrementality platform and expert guidance.
Optimizing billions in ad spend for the world’s top companies
4000+
Experiments run per year
$30B+
Ad spend optimized per year
$1T+
Combined revenue of Haus customers
SaaS Products
Grow your business with robust data science tools
Incrementality Experiments
Configure on-demand tests to measure the impact of your marketing investments.
Causal MMM
Plan media spend with confidence, using models grounded in the only source of causal truth—your experiments.
Causal Attribution
Optimize your marketing investments with daily incrementality reporting.
How to measure incrementality
Design experiments
Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.
Optimize with Copilot
Use Haus Copilot to design and optimize your experiment from hypothesis to post-treatment window.
Measure incrementality
After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.
Align reporting to causal truth
Understand what tactics drive your business.
Allocate budget
Invest in the channels and campaigns that demonstrate incremental impact.
Interactive Case Study
How Mejuri Discovered What Was Really Driving Sales
“Haus has opened our eyes to the true incrementality of our marketing channels.”
Maddie Gaasenbeek
Marketing, Mejuri
57%
iROAS
12.9%
Incremental sales
Haus has enabled us to operationalize a test-and-learn mindset — bringing unified incrementality experimentation across channels, giving us clearer, comparable results and accelerating our pace of learning.
Eitan Neumark
Associate Director of Portfolio and Marketing Analytics, Grubhub
The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
Brian Borkowski
SVP Marketing, FanDuel
The momentum we’ve built through continuous testing with Haus has been transformational. Each experiment adds to a foundation of learnings that’s allowed us to scale smarter and deliver record-breaking growth and efficiency.
Derek Gerberich
Head of Growth, Midi Health
Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.
Connor Dault
VP Growth, Caraway
I can easily and confidently say that Haus was a major reason why I was able to justify scaling budgets by 400%+.
Meghan Reynolds
Senior Marketing Leader (Eight Sleep, Oura, Amazon).
As a brand with strong organic momentum, we use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. We’ve seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone.