# Olivia Kory

Chief Marketing and Strategy Officer, Haus

[Olivia](https://www.linkedin.com/in/olivia-kory-50230812/) is the Chief Marketing and Strategy Officer at Haus. Prior to Haus, Olivia spent time at TubeMogul before moving brand-side to lead growth initiatives at Sonos, Quibi, and Netflix, pioneering incrementality testing and overseeing global marketing experiments.

## Articles by Olivia Kory

### [Haus Names Olivia Kory Chief Marketing Officer](/content/blog/haus-names-olivia-kory-chief-marketing-officer/index.html)

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*Inside Haus*  
Jun 29, 2026  
Four years ago, we were a small team with a big point of view. Today, we're trusted by the most sophisticated marketing organizations in the world.

### [Meta is changing its attribution settings. Here’s what you need to know.](/content/blog/meta-is-changing-its-attribution-settings-heres-what-you-need-to-know/index.html)

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*Education*  
May 19, 2026  
Meta is overhauling its attribution settings, including a new Incremental Attribution option. Here's what's changing and how to test what works for your brand.

### [Meta’s Attribution Overhaul: What Marketers Should Do Next](/content/blog/metas-attribution-overhaul-what-marketers-should-do-next/index.html)

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*Industry News*  
Apr 7, 2026  
Meta’s attribution changes could be affecting more than your reporting. Here's why you should retest your setup and how to use lift tests to settle the debate.

### [What You’re Actually Measuring in a Platform A/B Test](/content/blog/what-youre-actually-measuring-in-a-platform-a-b-test/index.html)

*Education*  
May 1, 2025  
Platform creative tests may not meet the definition of a causal experiment, but they can be performance optimization tools within the bounds of the algorithm.

### [Would You Bet Your Budget on That? The Case for Honest Marketing Measurement](/content/blog/would-you-bet-your-budget-on-that-the-case-for-honest-marketing-measurement/index.html)

*Research Reports*  
Feb 14, 2025  
Acknowledging uncertainty enables brands to make better, more profitable decisions.

### [2025: The Year of Privacy-Durable Marketing Measurement](/content/blog/2025-the-year-of-privacy-durable-marketing-measurement/index.html)

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*Haus Platform*  
Dec 28, 2024  
Haus incrementality testing doesn’t rely on pixels, PII, or other data that may be vulnerable to privacy regulations.

### [Google Announces Plan to Migrate Video Action Campaigns to Demand Gen](/content/blog/google-announces-plan-to-migrate-video-action-campaigns-to-demand-gen/index.html)

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*Industry News*  
Sep 6, 2024  
The news leaves advertisers swimming in uncertainty — which is why it’s so important to test before the change.

### [Maximize Your Q4 Growth With 4 High-Impact, Low-Risk Tests](/content/blog/maximize-your-q4-growth-with-4-high-impact-low-risk-tests/index.html)

*Education*  
Nov 8, 2023  
Not testing during your busy season may be costing you more than you think.