What Incrementality Tests Reveal About YouTube

Shoptalk, Techtalks Stage | Las Vegas, NV

March 26, 2025 | 11:40 AM – 12:00 PM PT

Reggie Panaligan

Enterprise General Manager

at Haus

Egan Brinkman

Managing Director, Commerce

at Google

Can YouTube ads drive incremental business results, or are we just counting views? Do Demand Gen, Reach, and YouTube Shorts actually perform? How can you measure something view-based, anyhow?

Join Haus’ Reggie Panaligan and Google’s Egan Brinkman at the Techtalks Stage for our first live-audience Open Haus as they walk through the ins-and-outs of incrementality testing.

They'll share:

• What Haus’ objective analysis reveals about YouTube performance
• Incrementality test results from real brands
• Mental models for thinking about experimentation and measurement
• Strategic levers to optimize spend and decision-making

Stop guessing if your YouTube investment matters. Start measuring what’s driving results.

Heading to Shoptalk? Stop by Booth #454 — across from the Swag Store — to talk with the Haus team any time.

We’ll be in touch.