# Save millions with incrementality

Request a free audit to:

- Get an estimate of the potential impact that implementing an incrementality practice could have on your business.
- Learn when experimentation becomes imperative for growth.
- Understand how to get started with incrementality.

## Optimizing billions in ad spend for the world’s top companies

### Why Test?

- In-platform signals miss the full picture.
- Reported conversions are often double-counted across platforms, leading to overstatement of credit.
- There is a bias toward click-heavy channels and against view-heavy channels.

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## Navigate growth with a reliable compass

##### Less accurate

##### More accurate

### Attribution

Powered by Clicks

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- Limited by privacy changes
- Can’t measure offline
- Undervalues upper funnel

### Traditional MMM

Powered by Correlation

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- Depends on outdated data
- Lacks frequency and granularity
- Time and cost intensive

### Incrementality

Powered by Causality

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- Test/Control methodology
- Based on actual sales data
- Fast and actionable

> “The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.”

##### BRIAN BORKOWSKI,

SVP Marketing,

Fanduel

[Case study](/content/case-study/fanduel-supercharges-marketing-experimentation-and-increases-sportsbook-activations-by-11/index.html)

> “Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.”

##### Connor Dault,

VP, Growth and Digital Product, Caraway

[Case study](/content/case-study/caraway-cracks-upper-funnel-campaigns-on-meta/index.html)

> “We've seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone".”

##### Aaron Zagha,

CMO, Newton Living

[Case study](/content/case-study/thinking-beyond-dot-com-how-newton-baby-uncovered-the-halo-effects-of-tiktok-ads-on-amazon-sales/index.html)

> “[This] is one of the most valuable frameworks I’ve encountered in my career. We were able to get quick insights and condense a 30 day experiment into 2 days!”

##### Chelsea McClure,

Director, Customer Growth and Lifecycle, Ritual

[Case study](/content/case-study/ritual-increased-customer-retention-by-2-in-2-days/index.html)

### Configure on-demand regional experiments in minutes with Haus.