Open Haus Podcast
Open Haus Podcast
Your can’t-miss marketing podcast.
Incrementality Testing at Scale: Lessons from Newton CMO Aaron Zagha
Newton Baby CMO Aaron Zagha on building a data-driven marketing org, betting early on incrementality, and driving 30% efficiency gains with Haus.
How to Find The Marginal Efficiency of Your Marketing
Dean and Olivia discuss the different types of spend-level tests that can help you find the marginal efficiency of your marketing.
The Modern Marketing OS: Live with Zach, Olivia, and Greg
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CEO Zach Epstein, Chief Strategy Officer Olivia Kory, and VP of Product Greg Dale discuss what Haus has been building to give marketers the systems they need to win the agentic era.
The World Class Measurement Playbook with Wayfair and SharkNinja
Olivia sits down with marketing analytics leaders from Wayfair and SharkNinja to learn about the playbooks driving their elite measurement programs.
Olivia and Chandler React to the Marketing Operators' Incrementality Episode
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Olivia and Chandler go clip by clip, adding commentary and insight to the Marketing Operators' recent deep dive into incrementality testing.
Beyond Meta and Google: A Framework For Diversifying Your Media Mix
Haus Measurement Strategist Dean Gordon lays out his framework for diversifying your media mix beyond core marketing channels like Meta and Google.
Operationalizing MMM and Experiments
Olivia sits down with Haus experts and customers to explore how businesses can leverage experiments to better operationalize marketing mix model outputs.
The Incrementality Awards: Highlighting The Best Measurement Learnings from 2025 + A Quick Mailbag
Olivia sits down with Measurement Strategist Tarek Benchouia to talk about their most valuable learnings and biggest surprises from 2025.
Measure Big Bets With Time Tests
Olivia sits down with Applied Scientist Morgan Stockham to learn how Time Tests can help you measure the impact of big-ticket marketing efforts.
Bridging the Marketing-Finance Gap
Olivia sits down with Raquel Alexander and Evan Fein to discuss the steps CMOs and CFOs can take to build trust and alignment.
Google Ads In The Age Of AI
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Haus Measurement Strategy Lead Ike Armstrong explains how to set up your Google Ads account amid the rise of new AI-led products and changing consumer search behavior.
Incrementality AMA - An unfiltered conversation with Olivia Kory and incrementality experts
In our first-ever Open Haus AMA, Haus experts answer all your questions about marketing incrementality.
In the Tariff Trenches With Michael Wieder, Co-founder and President of Lalo
How baby brand Lalo is thinking about customers, supply chain, and P&Ls during unprecedented tariffs.
Winning Internationally: The Playbook for Global Expansion
Former Netflix growth marketer and current N26 CMO Juan Bongiovanni joins Open Haus to talk about the realities of scaling internationally.
Capitalizing on Q5: How DTC + E-comm Brands Can Maximize January (And a Few Career Lessons, Too)
Perelel SVP of Growth and Digital Product Alex Nagourney shares short-term vs. long-term YouTube results, retesting campaigns every six months, and how to thrive as a subscription-based brand.
The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch
Suraj Sundar of Dr. Squatch and Matt Yager of Uber join Open Haus to talk about performance creative with host Olivia Kory.
Growth and Measurement Trends: Perspectives from a Marketing Leader
Rob Webb, a Growth Marketing Consultant and former SVP of Growth at Tonal, joins Open Haus to discuss growth and marketing trends.
Mastering Mobile App Measurement
Noa Gutterman joins Open Haus to share insider insights on mobile app measurement from TextNow and VSCO.
5 Mistakes Brands Make When Running Marketing Experiments
Joe Wyer, Head of Science at Haus, discusses five common mistakes brands make when running marketing experiments.
Unpack Your Marketing's Impact on Amazon and Retail
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Connor Dault, VP Growth and Digital Product at Caraway, joins Open Haus to talk omnichannel impacts.
Marketing Measurement in a Post-Cookie Era
Venu Sports CMO Brian Borkowski (former SVP Marketing at FanDuel) joins Open Haus to discuss the value of experimentation in marketing.
Attribution vs Traditional MMM vs Incrementality: The Ultimate Measurement Showdown
Haus Principal Economist Phil Erickson joins Open Haus to discuss different methods of marketing measurement.
Is Your Marketing Actually Working? Getting Started with Incrementality
Zach Epstein and Olivia Kory dive into incrementality testing and how it complements solutions like MTAs and MMMs.